CAPI integrations have moved from a nice-to-have to a necessity. Now they’re laying the groundwork for an outcomes-driven ad ...

With the usage of its automated Advantage+ promotions rising, and driving better results for many brands, Meta is now moving to align its Marketing API around more effective Advan ...

Pennsylvania has a diverse and thriving startup scene, but it can be difficult to gain an edge with larger retailers or ...

Google confirms no conversion minimums for AI Max for Search, but Smart Bidding is required for search-term matching.

Learn how to access and use Performance Max channel reporting in Google Ads to see cross-channel performance and uncover new ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact performance.

Google will switch to a monthly release cycle for the Google Ads API release schedule. This will result in more frequent ...

Meta has shared some new tips to help marketers maximize their holiday campaigns, which could provide some timely guidance for your planning and approach. And as you could probably have guessed, ...

The State of B2B Advertising Big Shifts. Bigger Opportunities. B2B advertising is undergoing a major transformation as brands ...

Rep. Zach Nunn (R-Iowa) is taking a novel approach to selling the “One Big, Beautiful Bill” in his district: Using his official office funds on a slick digital video ad campaign to promote key ...

The effectiveness of social media exposure depends on the triple coupling of content quality, distribution accuracy, and ...