Social media platform TikTok has revealed the trends that it believes are set to shape brand communication in 2025. According ...

With the launch of TikTok Shop last year paving the way to sales growth for many brands, the platform’s click-to-buy feature isn’t for every brand. Instead, many of the top-performing, or “most ...

TikTok has become an exception in the world of social media. The short video app features over 1 billion monthly active users and a presence in more than 150 countries. Very few platforms have gained ...

TikTok’s Return on Influence Report reveals a powerful truth: successful marketing today demands creative investment. By prioritizing empathy and audience resonance in their creator collaborations, ...

TikTok’s fifth annual trends report is encouraging brands to “take more creative risks”, including using AI in their advertising on the social media platform. The report highlights three trends. The ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jack Borie At a time when ...

Moo Deng. Man in Finance. Brat Summer. Demure. Do these words mean anything to you? For millions of people across the globe, these words form part of a bigger movement: culture, and it all starts on ...

While a possible ban over the social media platform approaches, TikTok Shop has been making a push to capture Gen Z's dollars and take share away from e-commerce competitors. This comes as the app ...

Viral flavors on TikTok are reshaping the food and beverage industry, accelerating product development and redefining how brands connect with consumers TikTok is a launchpad for food and beverage ...

Relying solely on TikTok or any other social media platform for your brand’s success is incredibly risky. Platforms can change their policies or disappear, leaving you with nothing. When TikTok’s ...