Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach ...

Editorial Guidelines. Devising an effective text message marketing campaign means making use of the right tools. We chose the best text message marketing software that gives businesses a ...

Last month, a putative class action Complaint was filed against Dave & Buster’s (“Defendant”) for allegedly failing to observe proper ...

s. Certain Papa John?s franchisees provided the marketing company with lists of customers that included cell phone numbers. OnTime4U used this information to send text messages encouraging consumers ...

If you upset a user, he or she has the power and right to unsubscribe easily. Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is ...

Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems. The ...