Microsoft is reevaluating its plans for Project Helix and considering new ways to lower Xbox console costs. Microsoft is reevaluating its plans for Project Helix and considering new ways to lower Xbox ...

Xbox is reportedly considering a variety of strategies for its console business model related to its next console generation, known as Project Helix. This shift in business models is a direct result ...

Xbox's fresh-faced CEO, Asha Sharma, has taken over the gaming division at an unenviable time. Rising costs of RAM and storage have forced Microsoft - and its competitors Sony, and Nintendo - to ...

The spiralling cost of new and existing consoles will require "radically different business models" over the coming generation, Xbox boss Asha Sharma has said. Speaking to Fortune, Sharma acknowledged ...

The business models for Xbox haven’t exactly been industry-leading the last couple of generations, but the new Xbox CEO, Asha Sharma, aims to change that. A big part of this shift is an attempt to ...

The anniversary-edition console includes an Xbox button that lights up green and a translucent green controller. The anniversary-edition console includes an Xbox button that lights up green and a ...

We didn’t get a glimpse of Project Helix at Xbox’s recent summer showcase. That might be in part because the current cost crunch around PC gaming components is driving tough conversations at Microsoft ...

Announced earlier this year, Google TV is now rolling out a Gemini update that lets you adjust TV settings with voice commands, but only on TCL models at first. Diving into your TV’s settings menu to ...

In a recent interview with Xbox CEO Asha Sharma at Fortune Conversations, fans got a little insight into what the next 100 days of Xbox might look like. While many comments were broad in nature, there ...

Entering the World Cup, Mexico is undefeated in 2026. Javier Aguirre has good reason to believe in his squad. "I think the message has gotten through," he said Wednesday. "I've convinced them and they ...

The U.S. men's national team opened its 2026 World Cup by scoring the most goals it has ever scored in a World Cup, with a 4-1 win against Paraguay at SoFi Stadium in Inglewood, California. An own ...