Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google's advertising solutions, as well as a direct buy option.

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships.

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...

Roblox’s video ad platform is now open to programmatic demand. The gaming platform also announced measurement partnerships with IAS and Kantar.

Players will soon be able to choose to watch ads to unlock rewards in Roblox games.

Roblox, the popular online game platform -- and game-creation system -- is rolling out two new ad formats as brands try to gain the attention of gamers and inch their way into the metaverse.

Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual worlds created on its platform next year.

Roblox has partnered with Google to expand its immersive advertising efforts, including its rewarded video ads product.