Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said.

Social media platform Reddit (NYSE:RDDT) has introduced "Reddit Community Intelligence" and launched two new early-stage AI tools under the same initiative, which it expects to be helpful for advertising and marketing for brands.

While Reddit Insights gives marketers access to live trends and the ability to test campaign ideas, Conversation Summary Add-ons lets brands highlight positive user comments beneath ads