In the complex pharmaceutical market, achieving high levels of brand memorability directly influences patient choices and adherence, making it a critical focus for marketing strategies.

To tackle the inequity in medication access, a societal issue especially in developing nations, a team of undergraduate student-researchers at the University of Ottawa has developed a new ...

For decades, the pharmaceutical industry has been defined by groundbreaking medical discoveries. But today, some of its most profound changes are happening outside the lab. The complex process of ...

From tightening compliance requirements to the rise of eco-conscious consumerism, packaging solutions are under increasing pressure to meet a variety of needs.

What more should China do to create a more enabling business environment for foreign investors? MOREL: As China approaches ...