Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Pioneering multi-club ownership group Mercury/13 and Fanatics Collectibles combined to host a unique black-tie event in the middle of a pitch for the UWCL weekend in Lisbon. The event, which ...

New details on the shoes, high-tech apparel, pacing strategies, and more for Faith Kipyegon's upcoming Breaking4 mile attempt.

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

After the women's mile record, Faith Kipyegon squares up against the four-minute barrier. This time with Nike's R&D team in ...

Here’s a look at the shockingly lightweight and high-tech innovations Nike has developed in the pursuit of a woman breaking the 4:00 mile for the first time ever ...