However, many see respect as essential to masculinity. They believe that real men don't need to assert power over others — ...

Ely, Robin J., and Debra E. Meyerson. "Unmasking Manly Men: The Organizational Reconstruction of Men's Identity." Harvard Business School Working Paper, No. 07-054, February 2007.

“Men want to look more manly now. It’s much easier and culturally more acceptable for men to get surgery to achieve the look they desire. And the male aesthetic (now) is to be more masculin ...