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Liverpool promoted to ‘Elite’ status by Adidas in £60m-a-year deal
Liverpool will be one of only a handful of sides who will get the Adidas Trefoil logo on their third kit next season.
Inside fake shirt industry, Arsenal’s new sporting director, Man Utd fan protests
Inside the £200m fake shirt industry, Manchester United protests, Arsenal's new sporting director, flag-planting in Belgium.
Aston Villa 2025/26 kits leaked as exciting 'elite' adidas bonus revealed
Aston Villa will be one of 10 clubs given 'elite' adidas treatment by the kit supplier from the 2025/26 campaign. This season ...
Liverpool see Newcastle United pulling power as Adidas and Sela kick off Magpies' London takeover
Newcastle United's second Carabao Cup final in 25 months does not kick off until Sunday afternoon but the party is already ...
The best Liverpool x Adidas kits as partnership returns
Liverpool have announced a new multi-year kit deal with Adidas that will begin from the 2025/26 campaign.The Reds have ended ...
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Exclusive: Liverpool could land £100m+ payout after deal agreed
Liverpool could earn more than £100million a year from their new sponsorship deal with Adidas, sources have told Football ...
Liverpool reunite with adidas in £60MILLION-per-year kit deal - but contract quirk means they must stick with Nike for pre-season tour
The agreement will seen the Premier League champions-elect return to wearing adidas for the first time since 2012, after a stint with Nike.
Finance Expert Confirms Liverpool’s Adidas Deal Could Exceed £100 Million
A Financial Analysis That Exposes the Real ValueLiverpool Football Club has officially announced a multi-year agreement with Adidas for its kit sponsorship, marking the ...