Mapping Digital Marketing KPIs To Business Outcomes
KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.
Three Keys To Designing An Impactful Marketing Campaign
Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one ...
Mastercard Incorporated (MA) Bank of America Electronic Payments Symposium Conference (Transcript)
Bank of America Electronic Payments Symposium Conference March 18, 2025 1:50 PM ETCompany ParticipantsCraig Vosburg ...
The New York Times11d
About That Giant Kim Kardashian in Times Square
The seamless, poreless, sanitized effigy of a capitalist titan was a startling piece of marketing for Skims ... were blank and lifeless, the least important part of their anatomy.
Email marketing is back and big social is panicking - everything you need to know
Set up a simple welcome email. When someone subscribes to your newsletter, welcome them with an email reminding them why they signed up or deliver what you promised. Engage new subscribers by ...
DMNews8d
If you’re tired of feeling distracted and lazy, these 8 productivity hacks are for you
Feeling distracted and lazy is one of the most frustrating experiences, isn’t it? You have a to-do list as long as your arm, ...
Milwaukee Journal Sentinel29d
Tony Evers' sweeping prisons plan faces an uncertain political road ahead
Such a move could bring the area at least $ ... but also an important part of Waupun's heritage." Newly-elected state Sen. Jamie Wall, a Democrat from Green Bay, said Evers' plan will "save ...
E-Tailers: Don’t Ignore These Important Aspects Of The Customer Journey
Don’t worry. I can help you better understand the customer journey by using my years of experience in this space to impart ...
Maximizing Lateral Hire Announcements: A Very Important Kick-Off to Long-Term Lateral Integration Success
To ensure the greatest exposure and impact beyond the news of an arrival—and with an eye on long-term client analysis, ...
If Lake Placid becomes the Olympic sliding site, New York's Rockefeller Center will be a big part
LAKE PLACID, N.Y. (AP) — Picture this: A sliding athlete wins an Olympic medal in Lake Placid next winter, then is ...
Salt Lake City Weekly13d
Utah wildlife management and pet rescue agencies stress the importance of planning for animals in an emergency.
For the Utah Division of Wildlife Resources (DWR), four major kinds of disasters are considered within the scope of their ...
Des Moines Register7d
Affordable housing planned for Urbandale's west side
The development would add at least 15 affordable ... housing" as part of its plans for growth. "We're proud to be building this new community in an established city that has a plan for forward ...