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It was unveiled as part of a campaign from the company called “All the More,” which also advertises some new fall menu items. Cracker Barrel has been working on a wider rebrand for some time.

Cracker Barrel unveils a new logo as part of wider rebrand efforts, sparking ire among some online Shares of Cracker Barrel Old Country Store fell more than 7% by market close Thursday.

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Cracker Barrel has been working on a wider rebrand for some time. Beyond a new logo, that’s included remodeling its country-style restaurants and retail stores.

Cracker Barrel is marching forward with an ongoing makeover. And to the dismay of some fans, the chain's new logo now ditches the barrel itself.