Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

In this manner, web traffic data layered with conventional demographics gave the retailer a more complete picture of its audience, leading to more effective behavioral segmentation models.

Understanding the demographics of your target audience is essential for small businesses looking to succeed in marketing. By focusing on specific characteristics like age, gender, and location ...

Given this shift, the old methods of customer segmentation and targeting aren’t meeting their needs with 48% of marketers believing demographic data is losing its value.

Marc Greenspan discusses sales demographics in radio and how we get around the perception that only adults 25-54 matter.