Retailers are increasingly using audio content to enhance in-store experiences. Music, branded audio, and audio out-of-home ...

AI-powered ads target you with eerie precision. Is hyper-personalization smart marketing or a branding risk? Here’s what you ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

Introduction The marketing landscape is evolving at an unprecedented pace, driven by advances in artificial intelligence.

Tipping has hit a six-year low. This is bad news for front line service staff, but it may have deeper implications for brands ...

Fuel: Despite being an oil-rich nation, Nigeria faces frequent fuel shortages, making it a top priority for consumers ...

African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market.

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

TORONTO, ON / ACCESS Newswire / February 6, 2025 / EQ Inc. (TSXV:EQ) ("EQ Works" or the "Company"), a leader in data-driven marketing and insights, is pleased to announce a new $1.45 million ...

Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, ...

Ravi Santhanam, Group Head, CMO & Head - Direct to consumer products, HDFC Bank delivered a keynote address at the dentsu-e4m ...

AI-driven tools create dynamic ad content and personalised email campaigns that adapt to customer preferences.