Sandiip Kapur of Promodome Communications suggests summer marketing needs cultural insight, personalization and real-time ...

Mphasis, through its wholly owned subsidiary Mphasis Ireland Limited, has acquired 100% stake in Theory and Practice Business ...

If loyalty data and authenticated paths are drying up, marketers need new, durable sources of truth to reconnect the dots of ...

New company, founded by proven B2B industry leaders, delivers accountable pipeline solutions aligned with how modern, ...

Shopping today is no longer driven purely by need, it has quietly evolved into an emotional and psychological experience.

What is C360? C360 is NIQ’s annual flagship conference, where leaders across retail, manufacturing, technology, and media come together to explore emerging trends, consumer intelligence, and ...

A new MiQ Sigma report finds that 86% of consumers switch digital activities at least once an hour and 42% describe their ...

Explore the changing role of consumer credit as credit card offers influence purchasing decisions, and learn about the growing trend of credit card usage in everyday spending.

Today’s consumer operates across a fragmented mix of devices, platforms and moments that defy linear connection.

With discovery being largely external to retail ecosystems, industry observers notice an imbalance in categories like beauty ...

In the Report, 57% of consumers said that they are still protecting the everyday treats. However, another 42% of consumers ...