WPP PLC and US private equity group Bain Capital LP are looking to sell market research group Kantar, shifting from a plan to pursue a stock exchange flotation, the Financial Times reported on Sunday.

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Kantar parent Bain Capital and WPP PLC are considering the sale of its Worldpanel division for $6.5 billlion, according to Sky News. Meanwhile, the Financial Times suggested that Kantar will be ...