Despite a few variations in powertrains, looks, and even ride height, the company is remarkably consistent in its ethos.

Ariel Motor Company has revealed the Atom 4RR, the most powerful Atom ever built, to mark the 25th anniversary of its iconic ...

Ariel celebrates 25 years of the Atom with the ultra-powerful 4RR, packing 525 horsepower. Although Ariel hasn’t officially ...

Built to celebrate Ariel's 25th anniversary, the Atom 4RR will have a better power-to-weight ratio than a Bugatti Chiron ...

Born out of one man's obsession with speed, innovation, and resilience, Project SR is quietly rewriting the rules of ...

Off-road buggies are some of the most insane vehicles on Earth. They go fast, they do so on any kind of terrain, and they take an insane beating. One of the few ways they could be more crazy, is ...

Ariel CEO Simon Saunders told Autocar that the E-Nomad would cost around £10,000 more than the combustion engine version should it go on sale, placing it around the £78,000 /$102,000 /AU$152,000 ...

Ariel followed up the Atom in 2015 with the Nomad, an off-road interpretation of the same philosophy. Now Ariel has unveiled the e-Nomad concept, an electric version of its all-terrain buggy that is ...

A concept car in name at the moment, the E-Nomad is an all-electric version of Ariel’s popular buggy, the Nomad 2 off-roader. So, whereas the Nomad uses a 235bhp 2.4-litre Honda petrol engine to get ...