The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports are scored.

The organization's new CEO Jeremy Bloom talks about the future of the iconic brand.

This year the X Games has partnered with Google to roll out a new artificial intelligence (AI) technology to help judges inform their scores —

The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut of its ambitious team-based X Games League.

Merab Dvalishvili didn't lie when he said he was compromised going into his successful UFC 311 bantamweight title defense against Umar Nurmagomedov. Dvalishvili (19-4 MMA, 12-2 UFC) sustained multiple gashes to his right leg after colliding with a set of stairs ahe

Judging sports competitions is subjective. X Games CEO Jeremy Bloom believes artificial intelligence could lead to fairer outcomes.

An AI judge gets a tryout during the X Games this week in Aspen, Colorado. The experimental Google Cloud-based tech will judge snowboarding superpipe.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports.

The X Games is taking a leap into the digital future by partnering with Google on a new AI judging technology for some ski and snowboard events.

In December, that new owner selected Jeremy Bloom as CEO to guide the X Games into the future. Bloom, a Colorado native, has had a long and successful career in traditional and action sports ...

The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports are scored.

A cat named Mittens accidentally flew three times between New Zealand and Australia this month after her cage was mistakenly left in the plane’s cargo hold.