Blue Origin is key to Amazon's ability to compete with SpaceX Starlink. Jeff Bezos has finally done it. He's finally reached space with an honest-to-goodness orbital-class rocket. Ten years ago, Bezos ignited a feud with SpaceX founder Elon Musk when his Blue Origin rocket company launched a suborbital New Shepard rocket to the edge of space and then landed it back on Earth.

Blue Origin, the rocket company Amazon billionaire Jeff Bezos founded, notched one of the most substantial successes in its history on Thursday: sending a rocket to orbit.

The successful flight to orbit of the Amazon founder’s powerful rocket suggests it could grow into a credible competitor with Elon Musk’s SpaceX.

If New Glenn can continue to demonstrate its capabilities and (more crucially) its reliability, it has the potential to take some business that SpaceX would otherwise struggle to accommodate.

The company, started by the Amazon founder Jeff Bezos, reset its countdown clock repeatedly over a period of just over two hours before eventually postponing the test flight to another day.

The uncrewed New Glenn rocket took off at 2:03 a.m. EST from Complex 36 at Cape Canaveral Space Force Station, Blue Origin said.

Jeff Bezos' spaceflight company Blue Origin on Thursday launched its new mega-rocket, called New Glenn, into orbit for the first time. The rocket lifted

The billionaire’s rocket is ready for its first launch. It could give satellite operators and the DoD a long-desired option to SpaceX—at a cheaper price, Forbes reveals.

Jeff Bezos ‘s Blue Origin is set for an inaugural launch of its giant New Glenn rocket on Sunday, a long-awaited first leap to Earth orbit that sets up one of the biggest challenges yet to industry dominance enjoyed by Elon Musk ‘s SpaceX.

Jeff Bezos' Blue Origin is set for an inaugural launch of its giant New Glenn rocket on Sunday, a long-awaited first leap to Earth orbit that sets up one of the biggest challenges yet to industry dominance enjoyed by Elon Musk's SpaceX.

Shrugging off bad weather, Jeff Bezos' Blue Origin launched its powerful New Glenn rocket on its maiden flight early Thursday, lighting up a cloudy overnight sky as it climbed away from Cape Canaveral in a high-stakes bid to compete with Elon Musk's industry-leading SpaceX.

Blue Origin will have to wait a bit longer to see its New Glenn rocket fly. The aerospace firm funded by Amazon billionaire Jeff Bezos was set to launch its new rocket early on Monday, but a last minute issue with the hardware forced the team to stand down for the second time in as many days.