Blue Origin has launched its New Shepard rocket—a reusable sub-orbital rocket used for space tourism—27 times. It's named after Alan Shepard, the first American in space. Bezos flew in New Shepard on July 20, 2021, crossing the Kármán line, the dividing line between Earth’s atmosphere and outer space.

Founded 25 years ago by Bezos, Blue Origin has been launching paying passengers to the edge of space since 2021, including himself. The short hops from Texas use smaller rockets named after the first American in space, Alan Shepard. New Glenn, which honors John Glenn, is five times taller.

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Blue Origin's New Glenn finally roared into orbit in the early hours of Thursday, with SpaceX's Starship rocket set to launch hours later.

Jeff Bezos' company Blue Origin launched its New Glenn mega-rocket for the first time. The milestone is a leap for reusable rocketry.

Blue Origin scored a major win with its New Glenn rocket launch, but SpaceX still leads the space industry with a Falcon fleet and upcoming Starship.

Blue Origin successfully launched the rocket after an attempt earlier in the week was scrubbed. The flight is a crucial test of the company’s ability to compete with Elon Musk’s SpaceX.

EDT Thursday, Jan. Blue Origin, owned by billionaire Jeff Bezos, launched its 320-foot-tall New Glenn rocket from Cape Canaveral

Lauren Sánchez shared a sweet post celebrating Jeff Bezos and the successful launch of Blue Origin's New Glenn rocket this week.

Blue Origin LLC’s new flagship rocket lifted off for the first time and successfully reached orbit in a crucial test of the Jeff Bezos-backed firm’s ability to challenge SpaceX’s ironclad grip on the launch market.

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