Brand models are necessary and important pieces of work, but marketers overcomplicate them with too much fiddling and overly ...

Rules coming into play from October mean that brands will not be able to advertise “less healthy” food online or on TV ...

While Adidas experienced double-digit growth in the first half of 2025, CEO Bjørn Gulden expects US tariffs will have a €200m ...

The UK’s ethnicity pay gap is a “moral and economic failure”, says People Like Us, as new campaign highlights £3.2bn lost in ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Getting ‘Back to Starbucks’ and dialling up what customers love about the brand has been a key focus for the chain as it ...

Marketers discuss how to balance parenthood with their career ambitions in the latest episode of Marketing Week’s webinar ...

The new era of ad targeting will involve understanding content context and user intent, rather than assumptions based on ...

Claiming AI has not negatively affected search performance, Booking.com’s CFO sees strong potential to diversify traffic ...

The new era of ad targeting will involve understanding content context and user intent, rather than assumptions based on ...

Capitalising on social media momentum and its 112-year history, the US drinkware brand is looking to customers to help “build ...

As part of PayPal’s most significant integrated UK marketing push in years, the brand is on a mission to re-engage customers ...