Horlicks has introduced its latest offering, ‘Horlicks Kids, Chocoland’, a fun and nutritious chocolate-flavored addition to its range, aimed at young families. To celebrate the launch, the brand is ...

More than two-thirds of people (70 per cent) find digital advertising annoying and unpleasant, while 72 per cent say that bad advertising experiences have negatively affected their perception of a ...

Cryptocurrency knows how to do marketing. The funny thing is—it doesn’t really have to. Crypto attracts its own investors without trying—if the Bitcoin price USD prediction and price is right, as can ...

Adidas has launched an augmented reality (AR) footwear try-on feature in its iOS app that enables customers to virtually try on its most iconic models, including the recently-launched Alphaedge 4D ...

Embracer has entered into a $1.2 billion agreement to sell mobile developer Easybrain to digital entertainment company Miniclip. Under the terms of the deal, Miniclip will acquire 100% of Easybrain ...

Lacoste has launched ‘Lacoste Superheroes’ a two-day experiential pop-up and sampling activity in Westfield London on 19 th and 20 th November. The experiential pop-up will feature an AR element and a ...

O2 has launched a campaign featuring a scambaiting chatbot to combat phone scammers, following data from the mobile network that revealed one in five people in the UK face fraud attempts weekly.

Digital technology firm Mobile Interactive Group (MIG) has completed three phases of consultancy for online price comparison service MoneySupermarket.com, resulting in a wide-ranging mobile presence ...

Alessio Zanotto, Senior Product Marketing Manager at Kaleyra, looks at how Financial Services companies can leverage the power of WhatsApp Business Messaging. Financial services are increasingly ...

Tesco Mobile has teamed up with The Café to introduce a new initiative focused on fostering meaningful discussions about online safety between parents and their children. Research conducted by the ...

Beyond Meat has unveiled a new campaign spanning Europe, with a focus on taste and animal welfare. Developed by the independent creative agency isobel, the ‘All taste. No worries’ campaign revolves ...

Argos has released the third episode of its ongoing mockumentary series Arghaüs, which promotes its curated A-List product selection. Created with global social agency Billion Dollar Boy, Arghaüs ...