Digiday

The hunt for a post-LiveRamp successor is already underway

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Earlier this week — on Tuesday evening to be precise — ...
Digiday

Creators aren’t just in marketing’s entertainment era. They’re driving it

Marketing is becoming entertainment. Creators are its stars. Cannes didn’t so much reveal that shift as rubber-stamp it. The ad industry’s annual gathering in the south of France felt unfamiliar in ...
Digiday

Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin

The standoff between Publicis Groupe and The Trade Desk is widely viewed as a transparency dispute, but that’s only the surface; deeper analysis shows it’s indicative of tectonic plates shifting. Away ...
Digiday

Nike versus Adidas: Which brand won the World Cup?

Now that the World Cup is finally over, brand marketers hoping to dominate consumers’ attention during the tournament will be analyzing the performance of every channel, creative asset and dollar ...
Digiday

Yahoo DSP is launching an ‘agent network’

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → As advertisers grow increasingly anxious about AI governance, ...
Digiday

Cannes Briefing: Cannes is selling AI transformation. Off stage the talk is about the bill

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Ask anyone on the Croisette this week what’s transforming the ...
Digiday

Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → As the media industry ...
Digiday

Google avoided (yet another) breakup… now comes the test of the ad tech remedies

Last week’s remedies ruling in the U.S. Justice Department’s antitrust case against Google and its ad tech offering, i.e., the sell-side assets of Google Ad Manager (formerly DoubleClick), resolved ...
Digiday

Pinterest debuts audience extension offering on CTV

During what many have termed a sallow period for mergers and acquisitions in the ad tech space, Pinterest’s 2026 purchase of tvScientific stood out as a highlight, and the social platform is now ...
Digiday

Paywall violation ‘eviscerates’ fair use defense: What OpenAI-NYT twist means for publishers

OpenAI’s head of ChatGPT Nick Turley wrote that “[p]ublishers” face an “existential threat” from OpenAI’s products, which, he said, “are largely substitutive, period” and “will get more and more ...
Digiday

Media Buying Briefing: With so much at stake, midterm election spending is insane

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → You know it has been ...
Digiday

Future of TV Briefing: Where have all the cord-cutters gone?

This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This week’s Future of TV ...