To kick off 2025, Ad Age asked industry leaders to share their predictions on all things advertising and creativity.

The move comes as the U.S. ad industry enters the fourth month of a contract standoff between Paramount and Nielsen.

JCPenney has hired Mischief @ No Fixed Address to manage its creative business as the beleaguered department store chain ...

Nearly 2 in 3 Americans (63%) say that improving their diet is “frequently” one of their New Year’s resolutions, according to ...

TikTok head of ads in North America Sameer Singh is leaving the platform, according to an internal memo shared with Ad Age.

Since CES is an opportunity for marketers to finalize their agendas for the new year and begin planning for the next, ...

Are you a print subscriber? Activate your account. By Brandon Doerrer - 21 hours 15 min ago 1 day 18 hours ago 3 days 10 hours ago By Erika Wheless - 5 days 15 hours ago By Hans Greimel - 1 week ...

For advertising and brand management professionals, Q4 to early Q1 is a hectic time often focused on developing Super Bowl ...

In 2025, AI will mature as a tool to help marketers improve advertising performance, according to experts. The technology’s ...

The bombshell link between cancer and alcohol consumption outlined in an advisory from the U.S. Surgeon General on Friday ...

Horizon Media Holdings, the parent company of independent agency Horizon Media, appointed Bob Lord as its first president.

Marketers don't need to become AI developers or learn to code, but they must think like programmers. Computational ...