Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024. The report found creator economy ad spend is projected to reach $37 billion in 2025 -- a 26% increase ...

Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to ...

CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable ...

The social platforms that power the creator economy might seem like they're starting to slip. YouTube's quarterly ad revenue declined 1.9% year over year, per Google parent company Alphabet's ...

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the ...

"The introduction of an Agentic mode for MediaPET represents a major advance for AI video creation, the first platform to fully automate the production of all stages necessary for creating a true ...

Advertising spend in the creator ecosystem is expected to hit $37 billion for 2025, according to a new report from the Interactive Advertising Bureau. The 2025 Creator Economy Ad Spend and Strategy ...

TBPN has almost sold out of its ad inventory for next year, co-host Jordi Hays said at Axios Communicators Live. Why it ...