Creator ad spending is set to hit $37 billion this year and is growing 4x as fast as the overall media industry

Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to ...

Creator Economy Ad Spend to Reach $37 Billion in 2025, Growing 4x Faster than Total Media Industry, According to IAB

Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024. The report found creator economy ad spend is projected to reach $37 billion in 2025 -- a 26% increase ...

Creator Economy Ad Spend Projected To Hit $37B This Year, IAB Report Says

The creator economy ad market will hit $37B this year, growing at four times the rate of the overall media industry, according to a new report on the sector. The Interactive Advertising Bureau (IAB)’s ...
Marketing Dive

Creator ad spend to reach $37B as marketers turn to AI for scale: IAB

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the ...
Marketing Dive

How Danone optimizes creator-driven ads as investment surges

CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable ...
Axios on MSN

TBPN has nearly sold out its 2026 ad inventory

TBPN has almost sold out of its ad inventory for next year, co-host Jordi Hays said at Axios Communicators Live. Why it ...
Yahoo

YouTube's ad revenue is declining, but creator economy experts aren't worried

The social platforms that power the creator economy might seem like they're starting to slip. YouTube's quarterly ad revenue declined 1.9% year over year, per Google parent company Alphabet's ...
Yahoo Finance

Ad Spend in the Creator Economy Expected to Hit $37 Billion in 2025

Advertising spend in the creator ecosystem is expected to hit $37 billion for 2025, according to a new report from the Interactive Advertising Bureau. The 2025 Creator Economy Ad Spend and Strategy ...