Every so often, something new happens in the world of Digital Marketing that is transformative. Social media was perhaps the last seismic leap, and these days all small business owners are told they ...

Similar to hosting an in-person event, hosting a successful virtual event is a major undertaking that requires ample planning and follow through. According to data analyzed by Markletic, when it comes ...

In the modern digital age, webinars and virtual events have emerged as indispensable tools for marketers aiming to engage audiences, generate leads, and drive conversions. From captivating content ...

The event marketing landscape is continuously evolving, driven by technological advancements and changing consumer demands. 2024 promises to be a big year for event marketers, full of potential to ...

Lauren Weatherly is PGi's SVP of Marketing, responsible for results-focused global marketing strategy to drive brand recognition and growth. With so much discussion about transitioning from in-person ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Virtual events provided a lifeline for many businesses and individuals ...

The sky's the limit when it comes to how many people can attend a virtual event. Marketers no longer have to worry about running out of space in event halls or not ordering enough food to keep all of ...

Rachel Stephan is one part creative, one part entrepreneur, a four-time mom (Sensov event marketing, Charlie, award-winning #eventtech Snöball word-of-mouth marketing platform, and Grayson) and an ...

There aren't too many B2B marketers that would have told you in January 2020 they were confident in their ability to pivot from a traditional slate of physical trade shows and conferences to a virtual ...

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Banzai, a Seattle startup that sells event marketing software, raised $15 million in venture debt funding. Columbia Pacific Advisors led the round, which included participation from Gaingels. Founded ...

As one its biggest sponsored events, the Coachella Festival, gets underway this weekend, Heineken USA’s chief marketing officer Jonnie Cahill spoke with Marketing Daily about the state of event ...