After a controversial week for Unity, the game engine developer is walking back (at least partially) its much-derided runtime installation policy. Last Tuesday, the company announced its plan to ...

Unity Software is abandoning its "runtime fee" pricing policy, nearly a year after its announcement sparked considerable backlash from the videogame developer community.

The cross-platform game engine company, a pillar of the industry, reverts to its previous pricing structure with new cost adjustments effective January 2025.

Unity, maker of a popular cross-platform engine and toolkit, will not pursue a broadly unpopular Runtime Fee that would have charged developers based on game installs rather than per-seat licenses.

Unity, the company behind the popular game development platform of the same name, announced it would change its controversial runtime fee policy after a wave of backlash from indie game developers ...

The number of US advertisers on Unity's ad network fell by 15% in the week following its announcement of the controversial Runtime Fee.

Unity’s runtime fee relies on the assumption of a captive customer base. Many developers can’t just abandon Unity and switch to another game engine.

Unity (U) on Runtime Fees: the impact of this business model change to have minimal benefit in 2024 The controversial Runtime Fees aren't expected to be a boon for Unity next year.