The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

The interest of various businesses in building a company-owned B2B vertical marketplace is not surprising. Modern technologies open up prominent opportunities for scaling an existing business, and the ...

The potential value a celebrity investor can bring to a consumer company, beyond just writing a check, is obvious: marketing and promotion. But that value is less clear when it comes to backing B2B ...

When marketers think about finance, it usually involves calculating ROI or asking for more budget. Rarely do they explore financial fundamentals or the broader implications that a business’s financial ...

The business-to-business (B2B) landscape is changing as it shifts away from the traditional offline territory towards a more online world. This shift has been quite rapid, as the B2B ecommerce volume ...

E-commerce is the act of doing business over the internet. Models include business-to-business and business-to-consumer sales. Many, or all, of the products featured on this page are from our ...

Content marketing has always been an effective way to attract and retain customers by creating and distributing content that's relevant to them. That's also true for B2B companies. However, because ...

“If you are partnering with a ‘B2B content marketing agency’, your partner’s core approach will radically affect the kinds of activity you will undertake, the timescales you’ll work to, and the kind ...

In 2022, everyone wants a piece of TikTok. In just four short years, TikTok has become one of the most popular apps in the world, with over 1 billion active users. As Founder and CEO of Kraus ...