The Doan family went from bankruptcy and food stamps to starting the Missouri Star Quilt Co., a YouTube sensation that turned a tiny town into a tourist destination.

During one of Donna Jordan's routine YouTube tutorials on crafts -- this episode being how to make and add "drop diamonds" to her quilts -- her husband Matt entered to tell viewers she had died ...

Over the years, Donna Jordan earned a large following thanks to her video quilting tutorials on YouTube. She ran 'Jordan Fabrics Quilt Shop', with a team of 18 people, including her husband and ...

After launching a quilt company as a desperation move, Jenny Doan and her two savvy kids have shaken up an ancient industry in downtown Hamilton, Mo., thanks in part to popular folksy video tutorials.

Her YouTube tutorials on how to make quilts have drawn as many as a million viewers, some from as far away as South Africa.

A crafting influencer's husband interrupted her final YouTube tutorial to tell viewers she had died. Donna Jordan, who pulled in almost 800,000 viewers for her quilting explainers, died suddenly ...

YouTube/Missouri Star Quilt Company The cofounders started their business in Hamilton largely out of convenience to their family, but quickly noticed its positive effect on the community.