Trump Tariffs Threaten Tequila, Whiskey, and Beer. How Companies Are Coping.
With the cloud of levies on all imports still hanging over the outlook, Diageo, maker of Don Julio tequila, on Monday scrapped its financial guidance for the coming year.
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Tequila, mezcal are the only spirits growing in sales, but tariffs would be ‘catastrophic,' industry group says
Mexican spirits and beer have grown more popular with consumers for over two decades, and tequila and mezcal sales outpaced American whiskey for the first time in 2023. The road ahead for the ...