A Darden School of Business professor says PepsiCo’s new “Simply NKD” line is a “high-stakes branding challenge.” ...

Some Cheetos and Doritos products will soon be available without bright artificial colors, but the the same iconic flavors. PepsiCo, Cheetos and Doritos' parent company, announced a "reinvention" of ...

Health and wellness have officially become mainstream, big business, and everyone seems to want a piece of the profits. This ...

The Simply NKD line of the beloved snacks will have no dyes or artificial flavors, but you can still buy the original eye-wateringly orange versions.

PepsiCo is stripping the color — but not the flavor — from two of America's favorite snacks. In a Nov. 13 news release, the company announced it would introduce a line of "Simply NKD" branded Doritos ...

Doritos and Cheetos are getting a new lighter look. Parent company PepsiCo says Simply NKD, a new line of Doritos and Cheetos made without artificial flavors or dyes, will hit store shelves starting ...

Doritos and Cheetos SIMPLY NKD are made with no dyes or artificial flavors. Some Cheetos and Doritos products will soon be available without bright artificial colors, but the the same iconic flavors.

Your favorite snack foods take on new life with these six inventive recipes. Cheesy orange poofs meet macarons in this spin on the classic French dessert. Alyssa Ringler for Tasting Table Aug. 1, 2013 ...