Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

In marketing, satisfying customer needs and wants is the easiest way to increase profits and sell more products and services. The definition of desire in marketing is finding what the consumer is ...

Market segmentation is an integral part of a company's marketing strategy. It is the process of breaking down a larger target market into smaller, more homogeneous groups of customers that you can ...

Nothing brings in business like a quality referral marketing plan. Other companies and marketers love hearing about tools and services to help make their own efforts more successful. Let’s take a look ...

A bit of advice before you proceed: If you’re new to all this, school yourself on the basic types of content marketing with this quick-fire crash course of old favorites. But if you’re ready for some ...

Here are three lessons I learned as head of legal and external affairs at NicoKick that can apply to marketers of all 21+ ...

In an increasingly digitized world, experiential marketing is proving popular among brands eager to retain a real-world connection with their consumers. Vans: Girl skaters, WWF: Elephant hologram, ...

When you think about your favorite brands, what comes to mind? An image? A person? A story? The most powerful brands ingrain themselves into our lives with great content. Historically, this content ...

This past week, I wrote about both Dan Price’s highly controversial $70,000 minimum salary decision and Mark Zuckerberg’s $45 billion ‘donation.’ Since releasing the articles, there has been a ton of ...