Today’s best campaigns are built for flexibility, anchored in mission but responsive to change—and the most effective ones ...

Campaigns are turning to creators and influencers to reach increasingly fragmented audiences as more Americans turn to social ...

The success of a movie hinges on several factors: the size of its budget, name recognition of its stars, capitulation to foreign powers, etc. But the marketing campaign cannot be overlooked. A great m ...

While marketers are pumping out more campaigns, 87% report experiencing issues with campaign performance in the past 12 months, according to recent Gartner data. A little under half (45%) report ...

Companies can put a lot of pressure on themselves when it comes to their first marketing campaign. After all, it’s likely the first impression potential customers will have of your business. Getting ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

Of all the MCU Multiverse Saga projects, Thunderbolts*has been the most interesting to watch unfold. When the film was announced, it was met with a fair share of skepticism. It stood out from the ...

From custom Crocs to a special Prada line to gay pride parade floats, Greta Gerwig's 'Barbie' movie has attracted more than 100 promotional partners and generated countless headlines. By Pamela ...

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to execute, ...

LMU’s new Core Curriculum marketing campaign aims to help students understand the foundational role of the Core and plan to ...

Many of the largest and most widely established state-sponsored online propaganda campaigns have embraced using AI, a new ...

Are you drowning in political campaign texts? You aren’t alone. As the November 2024 election approaches, Americans across the country are experiencing a surge in text messages from political ...