If you’ve got a startup or a small business you’re probably acutely aware of how graphic design plays a role in building your company. Similarly you probably know how expensive it can be to hire out ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

Earlier this month, we talked about how brands use color to establish their place in consumers' minds. But that's not the only way companies use subtle imagery to make connections with people.

An extensive Twitter thread spells out which free or inexpensive fonts to start with to at least closely mimic the logos of Netflix, LinkedIn, Google, Amazon, and so many more. A surprising number of ...

A digital studio called Hello Velocity has created a typeface that embraces well-known corporate logos and is still somehow far less annoying than Comic Sans. The studio says it creates ...

As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design, one with the power to elicit strong subconscious responses from the reader. But ...