Opinions expressed by Entrepreneur contributors are their own. Successful entrepreneurs are strategic, and know that it is one thing to conceive an idea, quite another to bring it to the market. In a ...

Are product photos important to your business’s online success? According to WordStream, 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision. Let’s ...

Opinions expressed by Entrepreneur contributors are their own. When it comes to product marketing strategy, brand loyalty has a significant impact on individual purchasing decisions, but ultimately it ...

All products have a life cycle, from development to introduction to growth and maturity. A fantastic product is not enough. To continue accelerating your company’s growth, you must go multi-product.

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Brands in search of innovative ways to stand out in primetime programming are taking product placement to the next level by authentically embedding products to create lasting audience impact. During ...