If you’re a business owner with a website, you’ve probably considered adding a blog. It’s a worthy thing to ponder. According to an annual survey conducted by Orbit Media, 80% of bloggers report ...

Are you looking for an efficient and cost-effective way to promote your business? With the right strategy, advertising your small business can be easy. In this blog post, we'll provide you with six ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Promotion aims to inform, persuade, and remind customers to buy ...

Every time Alexandra publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

American Express launches a TikTok partnership and content hub where big influencers teach small businesses how to reach Gen Z and Millennial shoppers. Designed for brands that are new to social media ...

World Thinking Day, celebrated annually on February 22, is an opportunity for businesses to think creatively and foster innovation. Originally rooted in global Girl Guiding and Girl Scouting, the day ...