Google Ads search themes for Performance Max campaign has a limit of 25 search themes per asset group. Well, according to Thomas Eccel, Google is testing doubling that limit to 50 search themes ...

Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign targeting while maintaining automation.

Back in August, the Google Search bar widget was updated with Dynamic Color, and it’s now bringing back “Custom” colors.

The new “Customize Search widget” approach is also accessed from Google app Settings, but with fewer options. Namely, Google now only lets you choose from set color themes.

Logan Kilpatrick, lead product manager for Google, said on Friday that Google’s AI Mode will be the “default” search ...

Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving targeting.

Google's Thematic Search patent closely parallels AI Mode's Query Fan-Out technique, a research system for deep, broad, and complex queries.

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific change in your ad performance. This shows a trend icon near the campaign ...