The automotive world is in the midst of converting from internal combustion engines to battery-electric power this decade. Several car manufacturers have pledged to be 100-percent EV by 2030; most ...

The chance to name a new car is precious, a billion-dollar branding exercise with decades of potential staying power. Of the almost 300 vehicle models in the U.S., roughly a quarter bear names that ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Admittedly, that’s not going to top the EV sales charts—Chinese carmaker BYD reportedly sold 638,157 ...

The German automaker is considering getting rid of the naming convention on its EV lineup, including the EQS and EQE. The reasoning is that since everything’s already going electric at Mercedes, the ...

General Motors is preparing to pull the plug on the Ultium branding for its EV batteries and related components, reports CNBC. The components themselves will remain the same, but the Ultium name will ...

A rejected Porsche mark hints to alternative trademark routes for electric vehicle brands. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain ...

Electric vehicles, once rare, are now nearly as affordable and available as many new gas-engine vehicles. There's never been a better time to go electric than right now. But with so many options from ...

The ailing Italian brand attempts to reestablish itself with help from Stellantis' economies of scale. Luckily, we're also getting sporty cars, not just EVs. So, the 'HF' branding will return ...

Electric and hybrid vehicles have soared in popularity. By Nadja Popovich Last year, Americans bought more than one million fully electric cars, trucks and SUVs, a record and a milestone for the ...

Electric vehicles have nearly 80% more problems and are generally less reliable than cars propelled by conventional internal combustion engines, according to a new report from Consumer Reports.

Each model year brings more electric vehicles with longer driving ranges, more safety features, and a wider choice of body styles. Once limited to small four- or five-passenger hatchbacks, today’s ...