Travel Vision 2010: Understanding Consumer Behaviour is the subject of an industry lecture to be held in London next month. TravelMole is acting as official media partner for the event being held at ...

Understanding the impact of business to consumer behavior – as it relates to purchasing decisions and general influence – requires a deeper look into advertising, marketing and sales practices. The ...

Consumer Behavior; Linguistics and Language in Marketing; Word of Mouth; Social Networks; Text Analysis; Social Media; Persuasion; Health Marketing; Pro-Social Marketing. Ann Kronrod is an Associate ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...

BrightLocal report reveals consumer review trends: less focus on perfect ratings, new platform preferences, and more willingness to write reviews. BrightLocal has released a new report analyzing 15 ...