In a previous article, "How to Properly Align Marketing, Business Development and Sales," (Marketing the Law Firm, July 2022), we provided a high level explanation of the three business functions that ...

What should be in your business plan? Creating a business plan is a key part of starting any business venture. Even if you’ll never use it in this format for attracting investors and raising capital, ...

Why more and more companies worldwide are embracing this planning process Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater ...

Although it’s only October, many lawyers in my firm are already beginning to look towards updating their business development plans so they can hit the ground running in 2017. It’s my favorite part of ...

The legal industry is experiencing a transformative era driven by new technology, changing client expectations and a globally connected business landscape. As we head into 2024, law firms need to ...

Search “business development best practices” in your favorite search engine and you’ll get just over 55 million results in less than half a second. Not exactly a clear place to start. Even if you were ...

For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. With the ...

The Illinois Department of Commerce and Economic Opportunity on Monday published a five-year plan outlining how it hopes to attract and retain businesses in the state. At the plan’s center is a ...