Add Yahoo as a preferred source to see more of our stories on Google. Real-time TV ad measurement platform iSpot.tv has acquired DRMetrix, which specializes in products for direct-to-consumer and ...

Add Yahoo as a preferred source to see more of our stories on Google. Television advertising measurement firm iSpot.tv has acquired 605, the audience measurement and data analytics company founded by ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Nate Bek on Sep 13, 2023 at 5:00 am ...

Tuning fork icon in filled, thin line, outline and stroke style. Vector illustration of two colored and black tuning fork vector icons designs can be used for mobile, ui, web People don’t just watch ...

NEW YORK—FuboTV Inc. has announced that it has signed an agreement to work with iSpot.tv to improve connected TV (CTV) measurement across its premium video advertising inventory. In addition, iSpot ...

Vintage television concept. Stack of retro tv set on green background. 3d Alt measurement providers are raking in the dough. On Wednesday, iSpot.tv, which recently struck high-profile measurement ...

iSpot’s integration with Google’s Ads Data Hub for Measurement Partners allows advertisers to quickly track incremental reach of ad campaigns When you purchase through links on our site, we may earn ...

The acquisition is the latest financial deal built around measurement of media audiences, an increasingly critical assignment as the people who once watched linear TV spread out around dozens of new ...

TV measurement company iSpot.tv has struck a deal with streaming analytics company Conviva to add TV network streaming data into iSpot's cross-media program and advertising platform -- to help the ...

iSpot.TV will launch reach measurement for YouTube and YouTube TV starting July 5. The two Google-owned platforms are expanding their measurement offerings, with incremental reach documentation a ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...