Apple today shared a new ad promoting the iPhone 15 Pro and ‌iPhone‌ 15 Pro Max, highlighting the A17 Pro chip and the gaming capabilities of the new devices. In the ad, a gamer deeply immersed in his ...

Apple makes great phones, tablets, computers and smartwatches. It also makes superb commercials — and has done so for years. What was the cream of this year’s Apple advertising crop? Check out our top ...

The iPhone X’s advanced camera gets some prime time in the spotlight in Apple’s latest ad. Apple dropped the fun new spot, which highlights the next-gen photographic features of the $1,000 iPhone, ...

Apple released a new iPhone ad on Christmas Eve that focuses on the iPhone 15 Plus's long battery life. Tests after the iPhone 15 release in September showed that the iPhone 15 Plus is actually the ...

How can artificial intelligence be used to generate marketing and branding? Is ChatGPT an effective tool for this? One company has used the predictive power of the AI tool to produce an ‘ideal’ set of ...

Apple is working on bringing advertisements to more places on the iPhone, with Apple Maps set to feature ads as early as next year. The detail comes from Mark Gurman's Power On newsletter, which says ...

Smaato's latest click-through research suggests advertising on iPhone and iPod touch is in a state of decline, the two devices showing a steady fall since the firm first began publishing its ...

It's been about a week since Apple took the cover off the iPhone App Store, and one of our biggest questions has been answered: We weren't sure if Apple (AAPL) would limit (or ban) advertising in apps ...

Apple today shared a new iPhone 15 ad that focuses on some of the camera capabilities of the device, such as the option to snap an image and then adjust the focus during the editing process. In the ad ...

Glu Mobile may have chosen exactly the right time to launch an ad-funded iPhone game. Why? A long feature on tech blog VentureBeat suggests that mobile advertising budgets are being increased for 2009 ...