If you’re a longtime follower of Apple, the new ad may feel familiar. If you’re a longtime follower of Apple, the new ad may feel familiar. is a senior reporter covering technology, gaming, and more.

Apple Inc on Tuesday launched its next-generation iPhone 12, with faster 5G connectivity that the California company hopes will spur consumers to trade in their old phones and keep its sales booming ...

Apple is a marketing virtuoso, and I'm not the one saying it, but the millions of devices it sells every year. The iPhone maker is the most valuable company in the world, with a market cap already at ...