Airtime demand may not significantly change as the Nigerian Communications Commission (NCC) approved a 50 percent tariff ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

This rogue agency stifles innovation, drives up costs, and infantilizes consumers—all while operating without accountability.

Understanding chaos theory offers valuable leadership lessons in anticipating the unexpected and preparing for ...

A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative ...

This study provides evidence that consumers make decisions between alternative evening out-of-home leisure activities by use of simple choice tactics rather than the complex decision processes ...