Grand opening of SoMa IKEA food court draws excited crowd Furniture chain Ikea says it's hiring real people to work inside a virtual store within the gaming platform Roblox.

There's a new opportunity for Roblox players in the UK and Ireland. Ikea announced that it would hire 10 people to run its virtual Roblox store as part of an initiative to showcase potential ...

Furniture store IKEA will pay people £13.15 / €14.80 per hour to work in a virtual store it’s opening inside Roblox.