Toy guitars, laser tag, and fairy dolls are all tried and true playthings, but toy maker WowWeeis betting it can take these concepts and put a new twist on them with a little help from technology.

Not content to totally rock your face off with their current Paper Jamz offerings, WowWee has created a new version of the paper-thin guitars complete with downloadable content, more power chords, and ...

Most times when budding rockstars pick up a guitar and start to play for the first time, it sounds like they’re stepping on a cat – well, to everyone else in the room, anyway. And when would-be ...

• WHAT: A toy design firm that invents toys and engineers prototypes for major toy-sellers. • LATEST DESIGN: Paper Jamz guitars, manufactured and sold by Carlsbad, Calif.-based WowWee Toys. • PARTNERS ...

One of my favorite toys of the season was the Paper Jamz guitar and amp. Sadly, Gibson didn’t think it was so great and sued the manufacturer, WowWee, for infringing on their image. See, the Paper ...

Vancouver toy inventor Pure Imagination’s latest Paper Jamz cardboard electronic guitar collection was introduced Saturday by manufacturer WowWee Toys at the American International Toy Fair in New ...

This year's hot holiday toys are high-tech - and low-price. From tiny remote-control cars from Mattel to nearly paper-thin electronic guitars and drums from WowWee Toys called Paper Jamz, technology ...

Can traditional toy makers capitalize on the rise of smartphones and tablets? Wowwee Toys thinks it can. Next week, the company behind Paper Jamz and Lite Sprites is releasing its first toys in the ...