The partnership with the Athletes Unlimited Softball League marks MLB's first major investment in women's professional sports. Manfred said the timing felt right for the investment.

MLB has long supported women's softball, from youth level to the national team, but finds itself in a league of its own with Athletes Unlimited, a women's multi-sport organization that launched in ...

The partnership with the Athletes Unlimited Softball League marks MLB's first major investment in women's professional sports. Manfred said the timing felt right for the investment.

Major League Baseball is branching out. It's investing in women's softball. It's an acknowledgement of the popularity of women's sports in the U.S. and could help jumpstart a sustainable league.

Major League Baseball announced a strategic investment in Athletes Unlimited Softball League (AUSL) on Thursday ahead of the league's launch next month. This is MLB's first investment in a women's ...

MLB is making a strategic investment in a women's professional softball league as women's sports boom. The deal will give visibility and capital to Athletes Unlimited Softball League. The league ...