WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content for a monthly fee.

WhatsApp is set to launch several new features, providing businesses with increased opportunities for revenue generation on the Meta-owned platform. Over the coming months, Meta will look to monetise the capabilities of WhatsApp’s “Updates” tab.

Meta has introduced ads in WhatsApp's Updates tab, marking a significant shift towards monetization. These ads will appear within the Status feature, alongside user updates, but not in private chats or groups.