Amazon.com Inc. plans to launch an online storefront for low-priced apparel and home goods, the company’s biggest move to date to counter the rise of discount upstarts like Temu and Shein.

In 2015, it began closing its Amazon Web Store business, an earlier attempt to sell services that let online merchants create their own stores, similar to Shopify.

Amazon has just launched a new store full of stuff costing no more than $20, though orders could take up to two weeks to arrive.